Human life has changed a lot ever since you were introduced to the internet but perhaps one of the most recent and major changes that internet has brought into our lives other than social media is the option to shop online.
While ransacking store shelves and touching items has its charm, convenience of online shopping has many invincible advantages, it has, for the most part, replaced traditional shopping especially in developed countries where people work the entire week and rarely get time off to pick up groceries or other items.
Online shopping did take some time for people to rely upon and get used to. Consumers slowly but steadily adapted and learned to trust online shopping, though the fear of being conned by unreliable third-party vendors is still there, it’s not as high as it was in the beginning.
Researches show that customers from developed and financially stable countries prefer shopping online over traditional shopping any day. They are less skeptical of online shopping and hence have opened up doors for businesses to bring more products and services that were never before sold online. About 87% of Australian internet users engage in online shopping. Also, 83% of North Americans purchase items online, while half of the natives of Latin America prefer traditional shopping.
There are certain types and categories of products that people prefer buying online rather than from stores. As far as online shopping in is concerned, beauty products, fashion products, electronics, furniture, bakery, confectioneries, jewellery, clothing items, shoes, books, travel-related items, and groceries are some of the very famous products people purchase online.
The trust they have developed over the time with certain online shopping websites, their customer service and quality of products has made them less skeptical than ever before and customers now trust the authenticity of a product purchased online more than the ones purchased from a third party traditional vendor selling in a store.